Netflix has officially stepped back from its partnership with Meghan Markle following the disappointing performance of With Love, Meghan Season 2, marking a significant turning point in the Duchess of Sussex’s post-royal media ambitions. While the streaming giant has not publicly framed the move as a permanent split, insiders say the lifestyle series will not return for a third season — at least not in its current form.
The decision comes after the show’s second season posted underwhelming viewing figures in Netflix’s engagement report for the latter half of 2025. The series ranked far outside the platform’s top-performing titles, drawing only modest viewership compared to other lifestyle and reality offerings. Even a Christmas-themed special failed to generate meaningful traction. For critics, the numbers confirmed what many had already suspected: curiosity may have driven initial interest, but it was not enough to sustain long-term engagement.
However, sources close to the situation insist that Netflix has not completely closed the door. Executives are reportedly willing to reconsider future collaboration — but only if Meghan can present a compelling and commercially viable concept. “The message is clear,” one industry insider reportedly shared. “If she can deliver a strong script and a format with real originality, the investment conversation can continue.” In other words, the burden of proof now rests squarely on her shoulders.
Meghan Markle’s Netflix programme has been widely panned
The struggle of With Love, Meghan reflects a broader issue in the saturated lifestyle market. Former BBC royal correspondent Jennie Bond previously observed that cooking, crafting, and hosting tips are already ubiquitous across social media and television. Without a distinctive hook, even a globally recognized name can struggle to stand out. While Meghan appeared poised and polished on screen, critics argued that the show offered little beyond her royal association — and notably, Prince Harry made only limited appearances, reducing the behind-the-scenes intrigue some viewers may have expected.
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Some commentators believe the absence of genuine exclusivity hurt the series. It was not filmed inside the couple’s actual home, and it stopped short of offering intimate glimpses into their private life. “Audiences today want authenticity,” one media analyst noted. “If you’re trading on personal brand, you have to reveal something meaningful. Otherwise, it feels staged.” Online reactions mirrored that sentiment, with viewers questioning what differentiated the show from countless influencer-led cooking channels.
With Love, Meghan: Meghan Markle Netflix Show Release Date, Trailer, Guests, As ever – Netflix Tudum
In the wake of Netflix’s retreat, whispers have begun circulating about Meghan’s next strategic move. According to sources described as close to the Duchess, she may be considering a pivot that involves reconnecting — directly or indirectly — with a senior member of the royal family in order to reignite public fascination. While no names have been officially confirmed, speculation has intensified that any renewed narrative tied to royal dynamics would inevitably draw headlines.
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This possibility has divided public opinion. Supporters argue that Meghan remains a compelling figure whose life story — from Hollywood actress to duchess — continues to captivate global audiences. Critics, however, suggest that revisiting royal tensions risks appearing opportunistic. “If the brand needs controversy to stay relevant, that’s not sustainable storytelling,” one cultural commentator remarked. “Audiences can sense when drama is manufactured.”
Meanwhile, Meghan’s lifestyle brand As Ever continues to operate independently of Netflix’s programming decisions. The brand, known for artisanal jams, honey, teas, and recently expanded homeware items such as candles, has received mixed reviews. Loyal fans praise its aesthetic and messaging, while skeptics question its innovation. A recent Valentine’s promotion — teased as a new drop but ultimately revealed as a restock of raspberry spread — sparked frustration on social media, with some users accusing the brand of lacking creativity.
Still, others caution against writing Meghan off too quickly. Hollywood reinventions are common, and the Duchess has demonstrated resilience before. “She’s ambitious, and ambition doesn’t disappear after one setback,” said a Los Angeles-based public relations strategist. “The key will be whether she listens to criticism and adapts.”
For Netflix, the move underscores a pragmatic approach to content investment. Star power alone no longer guarantees success in a fiercely competitive streaming landscape. Data drives decisions, and the numbers surrounding With Love, Meghan were difficult to ignore.
As for Meghan, the path forward remains uncertain. Whether through a reimagined television concept, a deeper focus on her consumer brand, or a renewed connection to royal narratives, her next chapter will likely determine whether this setback becomes a footnote — or a defining moment. For now, the spotlight has dimmed slightly, but in the world of celebrity and streaming, it rarely stays that way for long.
