In a blistering wave of online backlash, a resurfaced video of Meghan Markle passionately promoting her long-defunct lifestyle blog The Tig has ignited fresh criticism of the Duchess of Sussex’s entrepreneurial track record. Critics are mercilessly mocking her enthusiastic pitch—complete with dramatic voice intonations and CEO-style language—as evidence of overblown self-promotion for what many call a “mediocre social media vlog” that never lived up to the hype.
The clip, circulating widely on social media, shows a pre-royal Meghan in a black blazer and ripped jeans, seated casually and speaking into a microphone. She gushes about The Tig being “like my baby,” “much bigger than me,” and her vision for it as an “aspirational girl next door” community far greater than just a site. “I want this to be a community much greater than that,” she declares with theatrical flair, discussing hiring people who “understand the voice of the site” and declaring “it’s definitely time for it.” One particularly mocked moment has her laughing off her own words as “so obnoxious.”
Observers immediately drew parallels to her more recent ventures. “She’s crowing about it as if it’s some hugely successful going concern, instead of a mediocre social media vlog on Instagram. Her words and fake passion are the same as when she started her last failed online jam and rabbit food project!” one sharp-tongued commentator noted, referencing the rocky rollout and mixed reception of her As Ever lifestyle brand and Netflix series With Love, Meghan. “She’s selling herself rather than the company, using CEO language, when she only has shelf stacker experience.”
The Rise and Quiet Fall of The Tig
Launched in 2014 while Meghan starred as Rachel Zane on Suits, The Tig was her passion project covering food, travel, fashion, beauty, and wellness. It built a dedicated following among fans and generated modest revenue—estimated around $80,000 annually through affiliates—before she shuttered it in April 2017 amid intensifying media scrutiny of her budding romance with Prince Harry. In her farewell post, she called it “my little engine that could” that evolved into “an amazing community of inspiration, support, fun and frivolity.”
Biographers later confirmed the shutdown was to prevent the blog from fueling speculation about her personal life. Meghan has since said she has no regrets: “I loved The Tig, but I certainly love my husband more.” She has repeatedly linked her current lifestyle endeavors—With Love, Meghan and As Ever—to The Tig’s spirit, noting Harry “met me when I had The Tig” and lights up seeing her return to that creative space. Trademark renewals over the years fueled revival rumors, though spokespeople insisted they were protective measures only.
Yet the viral clip’s timing is brutal. With Love, Meghan earned a Daytime Emmy nomination for Outstanding Lifestyle Series but was not renewed for a third season, with reports of the Netflix partnership cooling. As Ever has faced product pricing backlash and slower-than-hoped traction. Critics argue the old video reveals a pattern: grand visions, self-focused pitching, and underwhelming results. “WTF did she ever have on the Tig that was aspirational or obtainable?” one reply asked. Others accused her of desperation: “all I heard was me me me I’m begging u to come on board cos I’m desparate for help.”
Pattern of Ambition Amid Scrutiny
This isn’t isolated. Meghan’s post-Megxit pivot to lifestyle guru has drawn constant fire— from Emmy nomination “awkward backlash” calling the show a “boring slog,” to fashion week snubs, and accusations of spotlight-hogging. Supporters see authentic passion; detractors view performative overreach. The Tig clip, with its wild intonation and self-congratulatory tone, has become fresh ammunition in the endless Sussex culture war.
As Meghan continues guest spots (like an upcoming MasterChef Australia appearance) and family life in Montecito, the resurfaced video serves as a stark reminder of unfinished business. Will she ever fully revive The Tig spirit successfully, or does the “obnoxious” hype signal another chapter of unfulfilled promise? The internet has delivered its verdict loud and clear—and it’s not kind.
