Meghan Markle was reportedly left stunned and furious after royal merchandise sales unexpectedly skyrocketed, completely outselling her entire lifestyle brand, As Ever, overnight. Sources reveal the Duchess of Sussex had hoped her carefully curated line of food products, tea blends, and home goods would dominate the market, but instead, official Royal Family merchandise took the spotlight, delivering a blow to Meghan’s business ambitions.
Meghan launched As Ever earlier this year, featuring holiday collections with teas, honey, fruit spreads, and candles. Despite initial buzz and sold-out launches, recent reports indicate her brand’s momentum has slowed, while sales of traditional royal merchandise—featuring classic monarchy branding—have surged dramatically. This unexpected competition is said to have rattled Meghan and her team.
Insiders say Meghan’s frustration stems from her struggle to maintain relevancy in the highly competitive lifestyle and celebrity branding market. Royal merchandise, long beloved by collectors and tourists, benefits from deep-rooted prestige and a loyal fan base that refuses to be dethroned. Meghan’s As Ever, although fashionable and well-promoted, is viewed as a newcomer competing against the enduring legacy of the palace’s products.
Furthermore, Meghan’s recent Netflix projects have also struggled to find traction, limiting the cross-promotion opportunities that might bolster her brand. Even major streaming platforms have reportedly been cautious about widely featuring her products.
Meghan’s As Ever fame reached a peak during their initial launch, with some items selling out rapidly—but supply chain challenges and mixed customer reviews have since hindered growth. Meanwhile, palace officials are quietly celebrating the merchandise success as a win for traditional royal branding amid ongoing public controversies involving the Sussexes.
In response to the sales gap, Meghan is said to be regrouping with her marketing team, urgently exploring new campaigns and product launches to revive As Ever’s image. However, insiders caution that climbing back to the top against the entrenched power of royal merchandise will be an uphill battle.
In summary, Meghan Markle’s shock and rage over royal merchandise soaring past her As Ever brand sales overnight underscores the fierce competition and challenges she faces to establish a lasting legacy beyond the monarchy. The royal family’s enduring popularity continues to overshadow her efforts to carve out her own empire.
