In what can only be described as a sticky, embarrassing mess for the former Duchess of Sussex, jars of Meghan Markle’s heavily hyped “As Ever” jam — along with candles, wine, honey, and those infamous flower petal sprinkles — are reportedly piling up in storage rooms at Netflix headquarters in Hollywood. Insiders claim the streamer’s sprawling campus, including the Icon Tower and Epic Building, has become an unofficial giveaway zone for the unsold products, with employees casually walking out with armloads of freebies. One staffer allegedly left with **10 items** at once, turning what was meant to be a lucrative lifestyle empire into little more than office perks for Netflix workers.
The revelation comes hot on the heels of a website glitch last month that briefly exposed staggering unsold inventory figures: roughly **220,000 jars of jam**, **30,000 jars of honey**, **90,000 candles**, **80,000 tins of edible flower sprinkles**, and around **70,000 bottles of wine** (including sauvignon blanc, rosé, and brut sparkling). While Meghan’s team scrambled to downplay the numbers — insisting the brand was “flying off the shelves” and even claiming nearly a million jars of jam had sold — the reality now appears far less rosy. Excess stock is literally being handed out for free, underscoring just how far short the venture has fallen from its lofty promises.
Meghan launched As Ever (after ditching the original American Riviera Orchard name amid trademark drama) as a tie-in to her Netflix lifestyle series *With Love, Meghan*. The show was supposed to catapult her into the upper echelons of domestic goddess-dom, complete with curated gift boxes, “elevated” recipes, and that signature fruit spread she once declared was “my jam.” Early launches created artificial buzz — quick sell-outs hyped as proof of massive demand — but the cold hard truth is emerging: demand wasn’t there. Perishables like jam don’t sit well on shelves forever, and with no massive repeat orders pouring in, the overproduced stock has nowhere to go but storage… and now, free employee handouts.
Critics have long pointed to Meghan’s pattern of overpromising and underdelivering. From the initial teases of a “small-batch” artisanal brand to the reality of mass-produced items tied to a streaming giant, the whole operation reeks of celebrity hubris. Netflix, once her and Prince Harry’s golden ticket with a reported nine-figure deal, appears to have moved on — her first-look contract wasn’t renewed, and *With Love, Meghan* hasn’t been greenlit for a third season amid lukewarm viewership. Now, the very partner meant to boost her brand is stuck dealing with the fallout: overflowing storage rooms and staff treating As Ever products like leftover conference swag.
Royal watchers and industry insiders aren’t surprised. Meghan’s post-royal ventures have consistently struggled to translate royal-adjacent fame into sustainable commercial success. The jam fiasco fits right in with previous missteps — think the Archewell Foundation’s quiet pivots, the podcast cancellations, and the endless cycle of rebrands and relaunches. What sounded glamorous on paper (Montecito-inspired preserves, flower-sprinkled everything) has turned into a logistical nightmare, with reports of expiring goods and zero real market traction beyond the initial hype.
Social media is ablaze with mockery. On platforms like X, users are piling on: one called it “the ultimate proof her brand is toast,” while others joked that Netflix employees are the only ones “tasting success” from As Ever. Even some former supporters have turned skeptical, questioning how a product supposedly in such high demand ends up being given away in bulk.
Meghan’s defenders argue it’s all part of scaling a business — excess inventory happens, and free samples build word-of-mouth. But the optics are brutal: a multimillion-dollar Netflix partnership reduced to corporate freebies. Sources close to the situation say the focus has shifted to global expansion plans for 2026, but with mountains of unsold stock already haunting the partnership, it’s hard to see how that turnaround happens without major damage control.
The bottom line? What began as Meghan’s bid to “elevate” everyday living has instead elevated her to punchline status once again. Jars of jam meant to symbolize authenticity and joy are now symbols of overambition and underwhelming results — literally given away at the very headquarters that was supposed to make her a lifestyle mogul.
As the sticky saga unfolds, one thing is crystal clear: Meghan Markle’s jam empire isn’t spreading success — it’s just spreading thin. And Netflix? They’re probably just happy to clear some shelf space. 🍓
