In a devastating turn of events that’s sending shockwaves through Hollywood and Montecito alike, Netflix has officially pulled the plug on its partnership with Meghan Markle, dealing what insiders are calling a **crushing blow** to her already troubled lifestyle brand, As Ever. The streaming giant’s decision to end its collaboration on the Duchess of Sussex’s jam-and-lifestyle empire comes amid mounting reports that the couple’s once-lucrative $100 million production deal is now hanging by a thread, with multiple movie projects stalled indefinitely and the future of their Archewell Productions output looking increasingly uncertain.
Sources close to the situation confirm that Netflix has quietly severed ties with As Ever, the brand Meghan launched with great fanfare in 2025 alongside her Netflix lifestyle series *With Love, Meghan*. What began as a promising content-to-commerce venture—where the streamer backed the brand’s debut with promotional muscle and even helped stock its signature fruit spreads, candles, and sparkling wine—has now unraveled. A Netflix spokesperson issued a polite but pointed statement: “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.” But behind the diplomatic language lies a stark reality: the partnership is over, and As Ever will now “continue independently,” according to representatives for the brand.
This split couldn’t come at a worse time for the Sussexes. Just days ago, explosive reports revealed that Prince Harry and Meghan’s remaining movie projects under their Netflix first-look deal are stuck **in limbo**, leaving the entire multimillion-dollar agreement “up in the air.” Adaptations of popular novels like Carley Fortune’s *Meet Me at the Lake* and Jasmine Guillory’s *The Wedding Date*—once touted as exciting next steps for Archewell Productions—have reportedly ground to a halt. Hollywood insiders whisper that development has stalled amid creative differences, shifting priorities at Netflix, and perhaps a growing reluctance to invest further in projects tied to the controversial couple.
The original $100 million deal, signed in 2020 after Harry and Meghan’s dramatic exit from royal duties, was meant to bankroll a string of documentaries, series, and films. It delivered hits like the bombshell *Harry & Meghan* docuseries, but subsequent efforts—including Meghan’s cooking show—failed to recapture that magic. Critics panned *With Love, Meghan* as overly polished and out of touch, and viewership reportedly never lived up to expectations. The show was quietly axed after just two seasons, with no third in sight. Now, with the As Ever partnership dissolved, speculation is rife that Netflix is distancing itself entirely from the Sussex brand.
Meghan’s As Ever has faced relentless headwinds since its launch. Reports of overflowing warehouses, unsold inventory being handed out to Netflix employees for free, and logistical nightmares during rollout painted a picture of a brand struggling to find its footing. Insiders claim Meghan grew frustrated with Netflix’s “cautious” approach, believing the streamer was holding back bolder product expansions and global ambitions. One source told outlets that the Duchess felt “relieved” to take “complete control,” but skeptics see it differently: as Netflix walking away from a venture that never quite delivered the buzz—or the sales—it promised.
For Prince Harry, the news is particularly stinging. The couple extended their Netflix partnership last summer in a deal reportedly worth far less than the original $100 million figure, but even that scaled-back agreement now appears precarious. With projects in development hell and no clear path forward, questions swirl about how the Sussexes will sustain their post-royal lifestyle without the streaming giant’s financial backing.
This latest setback adds to a growing narrative of struggles for the Duke and Duchess. From canceled podcasts to underwhelming brand launches, the couple’s Hollywood chapter has been fraught with challenges. Yet Meghan remains defiant, with representatives insisting As Ever is “grateful” for Netflix’s early support and ready for its “next chapter” independently. Whether that chapter brings revival or further decline remains to be seen—but for now, the royal-turned-media-mogul’s empire appears more fragile than ever.
As Netflix turns the page on its Meghan era, one thing is clear: the fairy-tale transition from palace to powerhouse producer has hit a major roadblock. Will Harry and Meghan bounce back, or is this the beginning of the end for their high-stakes entertainment venture? The entertainment world is watching—and the headlines aren’t getting any kinder.
