In a move that’s raising eyebrows across the Commonwealth and beyond, **Meghan Markle**, the Duchess of Sussex, has discreetly secured a massive foothold in Australia by registering **12 trademarks** for her burgeoning lifestyle brand **As Ever**. The filings, quietly processed through the Australian Government’s Intellectual Property Office, cover an astonishing array of categories that suggest the former actress is gearing up for nothing less than a full-scale commercial invasion Down Under.
According to official records from IP Australia, the applications were first lodged back in **September 2024** — long before any public announcements about international expansion or her upcoming visit — and were ultimately granted last year. This preemptive strike has left many wondering: is this just savvy business planning, or is Meghan plotting a major takeover of the Australian market while the rest of the world was distracted?
The trademarks span a dizzying range of products and services, including:
– Skincare and beauty items
– Scented candles (because who doesn’t need more royal ambiance?)
– Gardening tools and supplies
– Clothing and apparel
– Event planning and hospitality services (provision of food and drink)
– Home décor and furniture (excluding office and smart varieties)
– Jewellery and accessories
– Stationery, tote bags, and youth-oriented goods
– Media content, from books and audiobooks to online shows and TV programming
– Even dog treats — because apparently no pet is too humble for the As Ever touch
That’s right — from scented soy candles to full-blown event coordination and pet snacks, Meghan appears to be building an all-encompassing lifestyle empire that could touch every corner of daily life. And she’s doing it in **Australia**, a key Commonwealth nation with a massive consumer market and deep royal ties.
Sources close to the situation note that these registrations predate any recent buzz about Meghan and Prince Harry’s planned April visit to the country. While the Sussex team has described the trip as a mix of personal and professional engagements, the timing of the trademarks has fueled speculation that the “girls’ trip” or whatever it’s being called is little more than cover for laying commercial groundwork. One outlet cheekily dubbed it a “**shock Australian takeover bid**,” and it’s hard to argue with the characterization when 12 separate categories are locked in under her brand.
Critics are already piling on. Why Australia specifically? Is this a calculated move to capitalize on lingering royal nostalgia while avoiding the more saturated U.S. and U.K. markets? Or is it simply the next step in Meghan’s relentless pivot from Hollywood actress to global lifestyle mogul? After all, her brand journey hasn’t been smooth sailing — previous attempts under names like **American Riviera Orchard** hit snags with trademark disputes, leading to the rebrand to **As Ever**. Yet here she is, quietly securing rights abroad while domestic hurdles persist.
The Duchess, now **44** (though some online skeptics still whisper wild theories about her being older — hence the “44 or 55, whatever” jab that refuses to die), has remained characteristically tight-lipped about specifics. A representative for the couple reportedly noted that the Australian filings were made well before recent developments, suggesting it was all part of a longer-term strategy rather than a rushed reaction.
But let’s call it what it looks like: ambition on steroids. Meghan Markle isn’t content with jam jars and Netflix specials anymore. She’s trademarking everything from backyard gardening kits to luxury event planning — in a country thousands of miles from Montecito. Whether Australians will embrace this expansion remains to be seen, but one thing is clear: the Sussex brand machine is humming, and it’s now officially got its foot (or perhaps a very fancy espadrille) firmly in the door Down Under.
Stay tuned — because if history is any guide, this “discreet” move could be the opening salvo in a much bigger play. Meghan’s As Ever empire might just be getting started… and Australia could be ground zero. 🇦🇺👑
